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Love life.
What could be better than enjoying time with your new baby? Rediscovering the world, you and your little one? Gaining new experiences together? Sharing - with your family and friends? In our magazine, we want to inspire you with stories and ideas from people who inspire us and show us all facets of family life.

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FlowClick Toddler Size

Long awaited - our beginner carrier is also available in toddler size


Babywearing is more than just having your hands free

Are you carrying or pushing yet? Most parents have now realized that babywearing is simply practical in everyday life. But do you also know about the less obvious advantages?


Top Babywearing Fashion Tips has looked into babywearing and fashion for us. Here’s their top tips how to dress with a wrap or babycarrier and still look great.


Ergonomic Carrying

From when on can my baby be carried on the back? And what role does the spread-squat-position play?


Babywearing and clothing

Too warm? Too cold? What should my baby wear when being carried? The current temperatures give reason to talk about clothing while carrying your baby.


German Design Award for FlyClick

Functional, stylish and comfortable for parents and baby. Fidella FlyClick sets standards and has now been awarded the GDA 2020 for excellent product design.


Actor Jan Hartmann: always on the road with kids

As an actor in a cruise series, you're constantly on the road somewhere else. No wonder that the ship‘s "wedding planner" Jan Hartmann and his family have discovered carrying for themselves.


Family, Travel & Adventure

Meet Bruno, Claudia and their daugther Lexi and take part of their travels - Babywearing is the key to adventures 


Anne the Mawiba trainer

Instagram-Account @mawib_anne View now I'm Anne, Mama and I am a Mawiba trainer since 4 months. I started dancing ballet in Thuringia at the age of 6, later I started [...]